How can we help?
The Cancer Control department was preparing for launching a new site. An online resource that is used by thousands of people each month, the ACSCAN site was already a well-trafficked website. The goal was to help grow that audience, make the transition to the new domain FightCancer.org, and avoid losing any ground to their SEO. They also wanted to improve the quality and quantity of their website content to drive engagement, improve SEO, and help achieve the mission of the organization, to help pass laws that help eliminate suffering and death from cancer.
Let’s try this.
To ensure their goals were fulfilled, they needed a search engine marketing plan, and a thorough audit of current systems and recommendations for upgrading platforms.
The audit reviewed the current platform and illuminated a number of improvements that would make the site more search engine friendly. These recommendations applied to existing pages as well as being crafted into a brief set of tips for volunteer contributors to be used nationwide. A plan was created where staff could guide future content development to align with the goal of growing the digital audience and even align with other digital channels that were already in use at the organization.