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Hula Hut

Popular Austin institution Hula Hut is known for serving up Tex-Mex food with a Polynesian twist. While this casual dining destination has been satisfying visitors and locals alike for 25 years, its online presence was falling short in offering a complete digital experience. Seventh Scout partnered with Bandolier Media to move the Hula Hut website “a step toward the customer,” focusing on making online ordering easier.

Services: Creative Partnership, User Experience Design, CMS Architecture, Website Development

Industry: Restaurant

Partner Agency: Bandolier Media

Objective

How can we help?


A popular Austin institution and destination for locals, Hula Hut has been serving up signature cocktails and Tex-Mex with a Polynesian twist for 25 years. In “restaurant years”, that’s forever! They had a very basic, one-page website that wasn’t aging well and didn’t offer a lot of value as an internet destination. In their words, they wanted their new website to be “a step toward the customer.” On the surface, that may not seem like a big deal. But the genuine sentiment behind that is huge. They wanted their new website to be competitive in the digital landscape on all fronts — visual appeal, usability, performance, search engine visibility, and an easier way to order their delicious food.

Solution

Let’s try this.


Hula Hut had years and years worth of content, photos, processes, and experiences to share with us. We had several discovery conversations with their various stakeholders to help tease out the details of content architecture, aesthetic, and back-stories that make Hula Hut so original and memorable.

Positive Outcomes

The final product: A new-and-improved website optimized for mobile, tablet, and desktop that checks all the boxes:

  • Performant
  • SEO Optimized
  • SEM Optimized
  • Accessibility Optimized
  • Responsive/Adaptive Design
  • Online Ordering
  • Deeper User Engagement
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