Reimagining educational assessments
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One of the key visual elements that we incorporated into website design was the “meridian shift” shape inspired by the details of the New Meridian logo symbol. This upward shift represents a new way of illuminating student progress in areas that most: critical thinking, problem solving, and communication.
As part of our work with New Meridian we designed a set of symbols and identity lock-ups for their new suite of solutions. The appearance of the Symbols for New Meridian Solutions are based upon the unique characteristics of the Symbol from the company logo.
The visual characteristics of Solutions symbol artwork are derived from qualities found in the symbol from the company logo, such as line weight variation, horizontal movement, diagonal movement, and smooth curvature.
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Name, Title, New Meridian
Examples of Marketing Collateral
The website received positive feedback and immediately saw an increase in traffic, memberships, venue rental inquiries, and overall audience retention.
Increase of Monthly Page Views
Increase of Monthly Users
Nearly Doubled Monthly Pages Per Session
Significant Increase in Venue Rental Lead Generation
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