Unlike traditional outbound marketing, inbound marketing attracts customers to your brand through valuable and relevant multimedia content from your website, blogs, social media & more. From there, you engage your audience using conversational tools like email, live chat, and messaging apps; and offer up conversion opportunities through newsletters, ebooks, event signups, and contact forms. Once you have converted those users into leads, you continue delighting them. This process is also known as nurturing in the sales funnel. To do this right, you have to continue providing valuable content using marketing automation, and deliver the right content to the right person at the right time, every time.