Attract. Engage. Delight. That’s the premise behind Inbound Marketing. Unlike traditional outbound marketing, inbound marketing attracts customers to your brand via valuable and relevant content from your website, blogs, and social media. Once they arrive on those channels, you engage with them using conversational tools like email, live chat, and messaging apps; and offer up conversion opportunities through newsletters, ebooks, event signups, and contact forms. Then once you have converted those users into leads, you continue delighting them. This also known as nurturing in the sales funnel. To do this right, you have to continue providing valuable content using emails and marketing automation, and deliver the right information to the right person at the right time, every time.
Seventh Scout uses inbound marketing to align sales and marketing teams, boost brands by giving them a competitive edge in the marketplace, and to attract and convert website visitors to customers. Inbound marketing works better than traditional marketing because the activities within it help attract the ideal customer. Instead of reaching a broad audience with your marketing tactics and hoping something will stick, inbound marketing finds the right customer interested in your brand and in using analytics tools helps deliver the right products and services that your customers care about the most.
Hubspot and Inbound Marketing are the PB&J of the marketing world. Whether you want to target the right customer with the right content or improve the tracking and reporting of your marketing efforts, having a marketing automation tool like Hubspot is your best ally. Plus – Hubspot also serves as its own CRM, so not only can you better align sales and marketing teams, but you can also have one place to store valuable customer contact information, activities, and behaviors. Hubspot does so much that we believe it’s more than a product, it’s a marketer’s best friend. And because we’re a partner, we’re able to provide the training needed to get your business up and running on Hubspot before you know it.
The Seventh Scout discovery is a deep dive into your business, goals, website, and more to establish a clear plan detailing the both the strategy and tactics for your inbound marketing. Our scouts believe that if you don’t know where you are going, any path will take your there.
Based on our experience, below are a sample of the components of our plan:
Ideal for those new to inbound with limited budgets and need outside support for growth
Let Seventh Scout set your organization on the path for inbound growth:
Ideal for those companies already using inbound and are reaching for aggressive short and long term growth goals.
Let Seventh Scout expand your path for inbound growth: