Inbound Marketing

Attract. Engage. Delight. That’s the premise behind Inbound Marketing.

Unlike traditional outbound marketing, inbound marketing attracts customers to your brand through valuable and relevant multimedia content from your website, blogs, social media & more. From there, you engage your audience using conversational tools like email, live chat, and messaging apps; and offer up conversion opportunities through newsletters, ebooks, event signups, and contact forms. Once you have converted those users into leads, you continue delighting them. This process is also known as nurturing in the sales funnel. To do this right, you have to continue providing valuable content using marketing automation, and deliver the right content to the right person at the right time, every time.

Why Inbound Marketing Works

Seventh Scout uses inbound marketing to align sales and marketing teams, give brands a competitive edge in the marketplace, and attract and convert prospects into customers. Instead of reaching a broad audience with traditional marketing tactics and hoping something will stick, inbound marketing attracts target customers that are interested in your brand and uses analytical tools to help deliver the products and services that your customers care about the most.

Seventh Scout working on inbound marketing
Seventh Scout working on inbound marketing

What Tool Is Best For Inbound Marketing?

There are a wide array of inbound marketing tools. Our team utilizes HubSpot, Sprout Social, Google Analytics, SEMrush, Yoast SEO, and more to target your ideal customer with meaningful content and improve the tracking and reporting of your marketing efforts. These tools better align sales and marketing teams, while offering one place to store and analyze valuable customer contact information, activities, and behaviors. And because we’re committed to staying up to date with all relevant tools, we’re able to provide the training needed to get your business up and running before you know it.

Want to learn more about Seventh Scout's Inbound Marketing Services?