COVE
Seeing a Safer Tomorrow®
At Seventh Scout, we are honored to have partnered with COVE: Center of Visual Expertise, a nonprofit affiliated with the Toledo Museum of Art, dedicated to promoting workplace safety through visual literacy. Their mission, “Seeing a Safer Tomorrow,” aims to create safer workplace environments by reducing risks and saving lives.
Our professional relationship with COVE began in 2018 when we developed their original website using HubSpot’s page builder platform. This choice simplified website maintenance, eliminating the need for advanced coding skills and leveraging our expertise in HubSpot.
After five years, COVE faced challenges with HubSpot’s hosting limitations and site management complexities. They turned to Seventh Scout for a solution. Join us as we delve into the journey of enhancing their online presence, leveraging the UI/UX capabilities of Elementor Pro while maintaining HubSpot’s technical integrations.
User-Centric Navigation
A pivotal aspect of our collaboration with COVE was streamlining their website’s content structure. . Through a comprehensive content audit, we identified critical information, eliminated redundancies, and restructured the layout for enhanced clarity and accessibility.
“One struggle we originally had was making it easy for users to actually understand what it is we do at COVE. Our original website almost had too much information and wasn’t laid out in a comprehensive manner. Seventh Scout did an amazing job of taking all of our content and featuring it in a clear and concise message that makes it easier for users to navigate through and find what they need.”
Kristin Zinkl, Business Development & Marketing Director, COVE
A Dynamic Resource Center
Central to our efforts was the transformation of COVE’s resource center, which encompassed a variety of valuable materials like white papers, blogs, and webinars.
Together, we envisioned a user-friendly interface, integrating filters for content types, topics, and more. The reimagined resource center now offers visitors an intuitive and efficient way to engage with valuable information.
Positive Outcomes
Increase In Organic Search Traffic
Increase In Website Users
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Website Performance Score Post Launch. Improved from F Score by GT Metrix.
