Where Our Roots Grow, Remarkable Beginnings Follow
In the network of paths that is Seventh Scout, each route tells a tale — a story of hometown highs, cherished memories, and the journeys that have brought us to where we are today. ‘Root & Routes’ is more than just a title; it’s a celebration of our diverse origins, the roads we’ve traveled, and the collective spirit we bring to our work. Dive in as we explore the unique stories behind each Scout, unveiling the roots that ground us and the routes that have shaped our shared adventure.
Welcome to Jennifer Forsmann’s Hometown of Grangeville, ID
Living the History that Shaped Jenni’s Roots
For Jennifer Forsmann, Grangeville, Idaho, is more than her hometown—it’s a place deeply interwoven with her family’s history, culture, and resilience. Located on the Camas Prairie, a sweeping landscape that straddles North Central Idaho, Grangeville is where Jennifer’s roots run deep.
“When I think of my hometown, it’s more than the place where I grew up—it’s a reflection of my entire family history,” Jennifer explains. As a third-generation American on her mother’s side and a seventh-generation descendant on her father’s side, her family’s story is closely tied to the Camas Prairie.
Her father’s ancestors arrived in 1886, staking a homestead claim at a time when Idaho was still a territory. It was the height of the American West and shortly after the Nez Perce War had reshaped the area. For 138 years, her family farmed the Prairie, cultivating wheat, barley, and canola. Meanwhile, her mother’s family, Dutch immigrants who settled in the early 1900s, farmed grain and raised cattle along the timbered edges of the Nez Perce-Clearwater National Forest.
“It’s surreal to look at old photos of my great-grandparents doing the same things I did as a kid—4-H, rodeo, and even helping out during harvest,” Jennifer reflects. “So much changes, yet so much stays the same. Those generational traditions are a powerful reminder of who I am and what motivates me.”
The legacy of farming isn’t just history; it’s resilience in action. Jennifer notes the rarity of family farms surviving through multiple generations: “Data shows only 3% of family farms make it past four generations. When you’re part of that small margin, you have to respect, cherish, and share those stories.”
While rural life is often romanticized as “simple,” Jennifer sees it differently: “Living in rural America is anything but simple. It’s where freedom meets life’s hardest lessons, where optimism meets grit. It’s about finding balance. That give-and-take mindset is what so many came for, and it’s why many never leave.”
Blending Storytelling and Strategy
Jennifer’s love for storytelling grew from her connection to her hometown. “The rich history and community of Grangeville gave me a foundation for my passion for storytelling,” she shares. Journalism became the natural path to channel her creativity and curiosity, leading to a career in news production.
Yet Jennifer always knew she wanted to carve her own path beyond the Pacific Northwest. “I’m not one for harsh, cold winters,” she laughs. In 2021, after completing her contract with a local news station, she visited Austin at the invitation of a friend—and now coworker—Emily. The trip was a turning point, inspiring her to relocate to Texas.
Soon after the move, Emily introduced her to Lynn, Seventh Scout’s Owner. “That meeting with Lynn felt serendipitous,” Jennifer recalls. “I realized my passion for storytelling aligned perfectly with Seventh Scout’s mission of humanizing brands. It was the ideal next step in my journey.”
Finding Common Ground at Seventh Scout
Today, as a multimedia content and SEO strategist at Seventh Scout, Jennifer brings her rural roots and journalistic perspective to every project. “There’s a saying I love: ‘Don’t forget where you came from, but always remember where you’re going,’” she says. “It’s about respecting your experiences while embracing what’s ahead.”
At Seventh Scout, Jennifer has found a community built on diverse journeys and shared goals. “We’ve discovered so many similarities despite our different backgrounds,” she explains. “That common ground strengthens our team spirit and helps us collaborate not just with each other, but with our clients too.”
Jennifer’s journey from the rolling hills of the Camas Prairie to Austin’s creative landscape reflects the values she holds dear: resilience, storytelling, and connection. “The stories of where we come from and where we’re going are what make us who we are,” she says. “At Seventh Scout, we’re building something meaningful together—a collective story of creativity and growth.”
Grateful for Our Paths, Excited for Our Future
Our team’s diverse origins and the journeys that have brought us together are at the heart of what we do. Each trail we’ve traveled, each hometown memory we hold dear, has contributed to the vibrant tapestry of our collective spirit.
It’s not just about where we come from; it’s about the shared adventure we’re on. We’re Seventh Scout, and we’re proud of our “Roots & Routes,” grateful for the paths we’ve taken and excited about the journey ahead. Stay tuned for more stories, more routes, and more adventures that define who we are as a team. Together, we’ll continue to explore the paths that lie ahead!
