From Onion Creek Kitchens to Sibby Barrett
Sibby Barrett, a private chef known for offering personalized culinary experiences, was ready to embark on a new chapter. After selling her well-loved location, Onion Creek Kitchens, she sought to rebrand her business to focus on her individuality, expertise, and direct connections with clients. With a trusted friendship developed over the years, Sibby turned to Lynn & the rest of the Seventh Scout team to help her reimagine her brand and create a website that was both beautiful and functional.
Showcasing Sibby as the Secret Ingredient
The goal was clear: transition Sibby’s identity from a physical location to her personal brand. This meant crafting a website and brand experience that:
- Highlighted Sibby as the heart of her services.
- Presented her expertise in private chef services, group classes, and public classes.
- Equipped her with tools to manage her online presence independently.
We set out to not only build an engaging website but also empower Sibby to take full ownership of her brand.
Sibby has always been a remarkable force in the culinary world, and it was an honor for Seventh Scout to help her transition from Onion Creek Kitchens to a brand that truly reflects her passion and expertise. As someone who deeply loves food and the connections it creates, this was easily the most delicious project I’ve ever worked on. We immersed ourselves in her world, ensuring her new website and branding authentically showcased her story. The result is a bespoke, user-friendly platform that highlights Sibby as the heart of her business, empowering her to connect with clients in a way that’s uniquely hers.
Shifting Perspectives and Defining a New Vision
Reframing the Brand
Sibby had a strong legacy tied to Onion Creek Kitchens, which many in the Austin area associated with her success. Shifting from a location-centric identity to one centered on her as an individual required thoughtful storytelling and strategic design.
Understanding Sibby’s Story
To authentically capture who Sibby is, we immersed ourselves in her culinary world, experiencing her services firsthand and engaging in collaborative conversations. This helped us convey her unique persona and what makes her offerings stand out.
Small but Purposeful Project
Although this was a smaller, one-off project, we approached it with the same dedication we bring to larger, long-term engagements. Every detail was considered to ensure a meaningful result.
Collaboration at the Core
At Seventh Scout, we believe that every successful project starts with understanding our client’s vision. For Sibby, this meant deeply immersing ourselves in her world to create an authentic brand and website.
- We secured the domain name SibbyBarrett.com to align with her rebranded identity.
- Through collaboration, we made strategic decisions that reflected her aesthetic, services, and goals.
The design process incorporated elements of Sibby’s personal style and the warmth of her culinary experiences, ensuring that the website was not just functional but also an extension of her personality.
Building Sibby’s Brand and Digital Presence
Branding: Designing Sibby’s Identity
We collaborated closely with Sibby to create a brand identity that reflected her personality and services. Key deliverables included:
- A clean and sophisticated wordmark based on her name, emphasizing her personal brand.
- Visual elements inspired by block printing and natural textures, which resonated with Sibby’s style and aesthetic.
Creating a brand around an individual instead of a company or organization can be challenging and even a bit intimidating. However, Sibby's passion and enthusiasm for sharing her culinary expertise and for teaching others is so genuine that it felt like the branding created itself! I loved the experience of taking a Sibby Barrett cooking class with the Seventh Scout team. It gave our team an invaluable understanding of both Sibby's talents and the cooking class experience and helped us create authentic content.
Branding Mood Board
FINAL IDENTITY GUIDE
Website Design & Development
While initially intended as a refresh, the project evolved into a full-scale website redesign to better align with Sibby’s future goals. The new website included:
- Homepage: Featuring her story and core services.
- About Page: Sharing her journey and the evolution of her offerings.
- Blog: Repurposed recipe library and other branded content from her previous website to reengage her audience.
- E-commerce Functionality: Allowing Sibby to sell curated products directly to customers.
- Technical Updates:
- Transitioned to Elementor for user-friendly editing.
- Embedded social media carousel to boost customer engagement.
- Installed Google Analytics for tracking performance.
- Created SEO-friendly redirects from the old website to maintain visibility.
New Website Design
Content Creation & Promotion
Seventh Scout wrote fresh, engaging website copy, working with client-supplied photos to create a cohesive and vibrant digital presence. To support her ongoing marketing efforts, we also:
- Developed a multimedia content library including evergreen photos and written content.
- Created evergreen social media posts reflecting content pillars that are tailored to her audience.
I’m deeply grateful to Sibby for welcoming me into her world during the creation of this website. Getting the chance to capture photos of her in action as she worked in her space was not only a joy but also a truly unique experience. It allowed me to see first-hand the care, passion, and attention to detail she pours into her culinary craft—just like any customer would. Experiencing her work firsthand also gave me invaluable insight that helped me craft the website copy with authenticity and depth, capturing the essence of her culinary experiences in a way that words alone could not.
Seventh Scout Behind-the-scene Photos
Empowering Sibby for Success
We provided hands-on training to ensure Sibby could confidently manage and update her website, content, and product listings without ongoing external support.
As a self-proclaimed foodie and lover of all things hospitality, I was so excited about the opportunity to collaborate with Sibby. From diving hands-first into a cooking class to shadowing the magic of a private dining experience, I had the privilege of seeing her culinary talent in action. This behind-the-scenes perspective gave me a deep appreciation for the heart and soul Sibby pours into every meal, every detail, and every guest interaction. Capturing photos and crafting evergreen social media posts that aligned with her content pillars was an opportunity to amplify her passion and showcase the authenticity of her craft to a broader audience. It was an experience I’ll cherish, and one that inspired me on both a professional and personal level.
Key Takeaways: Small Project, Big Impact
A Brand That Tells Her Story
Sibby’s new brand positions her as the central figure in her business, highlighting her talent, personality, and unique offerings.
A Beautiful, User-Friendly Website
The new website is more than a digital presence—it’s a reflection of Sibby’s story, services, and vision. Features like e-commerce functionality and seamless navigation improve user experience while giving her the flexibility to grow her offerings.
Empowered Independence
Sibby now has the tools and knowledge to manage her website, update content, and maintain her online presence confidently.
Enhanced Engagement
The curated content and SEO-friendly structure of the website ensure that Sibby can effectively connect with her audience, both locally and beyond.
Working on this with Sibby has been an absolute joy from start to finish. She truly values connection, and seeing the joy she gets from bringing people together over food is just as delicious as the food itself. Whether it’s in the kitchen, through the content on her website, or the look and feel of her brand, she wants to create these meaningful moments that really stick with people. Collaborating with someone who pours so much heart into everything she does felt like a natural fit, and it was so fun to help bring her ideas to life online.
This project exemplified Seventh Scout’s dedication to delivering thoughtful, high-quality solutions for every client, regardless of size or scope. By investing time upfront to understand Sibby’s needs, we transformed her vision into a brand and website that truly represents her expertise.
