Social media engagement is a powerful tool for driving website traffic and building a strong online presence. For Engen Contracting Inc. (ECI), the journey to leveraging social media effectively began with a partnership with Seventh Scout. Explore how ECI’s strategic social media transformation led to impressive metric improvements and a significant boost in website traffic.
Initial Challenges
Before partnering with Seventh Scout, ECI had no social media strategy or community engagement plan in place. This limited their online presence and ability to connect with current and potential clients and employees. Recognizing the need to increase their digital presence, ECI sought our expertise to help them navigate the digital landscape and enhance their social media engagement.
Implementing a Social Media Strategy
Our first step was to develop a tailored social media strategy for ECI. This involved understanding their brand values, target audience, and business goals. We crafted a comprehensive plan that included content creation, community engagement, and regular performance monitoring. The primary measure was metrics for driving traffic from social media to ECI’s website.
Driving Traffic to the Website
To effectively drive traffic to ECI’s website, Seventh Scout implemented several key tactics:
Content with Clear Calls-to-Action
Every piece of content we created included a clear call-to-action directing followers to visit ECI’s website. Whether it was project highlights, team spotlights, or general company information, each post encouraged the audience to learn more by visiting the website.
Engagement-Driven Posts
We crafted posts designed to spark engagement and discussion, which naturally led to increased curiosity and visits to the website. For example, behind-the-scenes looks at ongoing projects prompted followers to click through for more detailed information.
Consistent Updates
Regularly updating social media channels with fresh content ensured that followers remained engaged and were consistently reminded to visit the website for more information.
Results and Metrics
Over the past year, ECI’s social media metrics have shown remarkable improvements, leading to a significant boost in website traffic. Some key highlights from the website data:
Increase in New Users
Improvement in Engaged Sessions
Increase in Engagement Rate
Increase in Average Engagement Time
Increase in Engaged Sessions per User
Impact on Website Traffic
The increase in social media engagement had a direct impact on ECI’s website traffic. By creating compelling content and fostering a vibrant online community, we were able to drive more visitors to their website. The enhanced engagement metrics demonstrate that followers were not only visiting the website but spending more time than ever exploring ECI’s offerings, resulting in a deeper connection with the brand.
For a traditional commercial contracting company, Engen Contracting Inc.’s journey from having no social media presence to achieving impressive engagement metrics and boosted website traffic is a testament to the power of strategic social media management and engagement. By investing in a tailored social media strategy, ECI was able to connect with their target audiences, showcase their expertise, and drive meaningful business growth.
Investing in social media engagement is a vital step for businesses looking to enhance their online presence and drive website traffic. Connect with Seventh Scout to learn how we can help you create and execute a successful social media strategy tailored to your brand’s needs!
