HubSpot’s INBOUND 2023: Recapping New Tools for Inbound Marketing

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Each year, HubSpot organizes a gathering of influential speakers and engaging sessions that provide valuable information and reignite my enthusiasm for marketing. In a rapidly evolving environment, staying abreast of the latest trends and offerings is crucial, and HubSpot offers a comprehensive solution to stay up-to-date. I have attended this conference since 2016 and witnessed its remarkable growth and transformation, making it one of the premier marketing conferences in the United States, if not worldwide.

This year, my objective was to familiarize myself with all the latest features and enhancements in HubSpot, ensuring that we deliver an exceptional experience to our valued Seventh Scout clients. I had the opportunity to attend sessions on Account Based Marketing, which provided me with a deeper insight into how HubSpot integrates with this strategy. During these sessions, I gained knowledge about customer journeys, campaign building, and workflow creation tailored to each stage. Additionally, I learned about attributions and effective ways to demonstrate the value of marketing efforts. Like the previous years I’ve attended this conference, it was incredibly enlightening, and I am grateful for the chance to be a part of it once again.

At Seventh Scout, we believe in constantly evolving and advancing our expertise to bring our clients the most relevant products and services, including HubSpot. Our team values attending Inbound, HubSpot's premier annual conference as this isn't just an event for us; it's an investment in our commitment to our clients. By immersing ourselves among the best and brightest HubSpot users and aficionados, we ensure that we're not just in-step with the latest innovations but ahead of the curve. I see this as an essential collaboration—bringing together our passion for learning with our aspiration to deliver results for our clients.

Lynn Yeldell & Rhodes Gibson at INBOUND 2019

Takeaways from INBOUND 2023

The INBOUND 2023 conference unveiled an exciting range of new features and offerings by HubSpot. These innovations are poised to revolutionize the way businesses engage with their audiences.

Here are my key takeaways from the new offerings from HubSpot. These innovations are sure to reshape the industry landscape, making it a pivotal moment for businesses seeking a competitive edge.

#1 Artificial Intelligence Integration

Artificial intelligence integration is only ramping up. Marketers are leveraging AI-powered tools to generate high-quality, personalized content at scale. Whether it’s crafting compelling ad copy, automating email marketing campaigns, or generating engaging social media posts, AI is streamlining the content creation process. 

HubSpot is introducing its own AI tools, including the creation of the following:

  • Marketing Emails
  • Website Landing Pages 
  • Social Media Posts
  • Customer Chatbots
  • Content Copy Creation

#2: Sales Hub - Prospecting

HubSpot is not traditionally perceived as a sales tool but is changing the narrative with a new prospecting tool. Sales Hub empowers sales teams to create their own playbooks customized to meet different clients. As a prospecting tool, team members can manage sequences, schedules, tasks, and new leads.

Features of the Sales Hub include:

  • Streamline the automation of meeting requests once a form is completed.
  • Utilize LinkedIn integrations for valuable insights through HubSpot, including Sales Navigator.
  • Create forms with shareable playbooks that are filterable for easy access and management.

#3: HubSpot's New Commerce Hub

Brand new from HubSpot – Commerce Hub! This new integration for HubSpot’s customer platform has the potential to streamline your opportunity-to-revenue process. Features include invoicing, payment links, quotes, subscriptions, and more.

More highlights from HubSpot’s Commerce Hub:

  • Integration of finance software such as QuickBooks, NetSuite, Xero, and Chargebee
  • Payments can be synchronized as paid sales receipts or paid invoices
  • Payment processing with HubSpot payments or Stripe integration

#4: SMS for Marketers

Marketers looking to reach consumers by a new medium are embracing SMS in their marketing plans. Unlike email, SMS allows for instant and engaging communication, enabling brands to drive demand, encourage purchase decisions, and enhance customer engagement. 

HubSpot’s new SMS marketing tools feature: 

  • Dashboards for creating, sending, and reporting on SMS campaigns
  • Engage in real-time conversations with consumers on mobile devices
  • Send timely promotions, event invites, and appointment reminders

#5: More CRM Customization and Data

CRM is paramount in marketing. New and advanced customization of HubSpot will enable tailored data management, enhanced customer insights, and streamlining processes for your team. 

We look forward to the CRM customizations allowing our team to personalize the experience. HubSpot houses a lot of data, and we want the data relevant to us to be easy to find. Additionally, we plan on configuring pipelines, board views, index pages, and record pages to align with our specific requirements.

Additional HubSpot CRM Customization Benefits include: 

  • Easily map your specific data model onto the CRM
  • Configure default layouts to better suit team needs
  • Expand the reach of your CRM with UI extensions
  • Spend less time searching for the right data in your CRM

As we look ahead to a future where HubSpot’s cutting-edge solutions will redefine how businesses connect and thrive, we invite you to take a closer look at your HubSpot strategy. Our team is here to guide you through the exciting possibilities and help you harness these game-changing innovations to achieve your goals. 

Don’t miss out on this opportunity to supercharge your marketing, sales, and customer engagement efforts. Reach out to us today to schedule a strategy session and embark on this transformative journey with HubSpot. Your success is our priority, and together, we’ll chart a path to unprecedented growth and impact.


Looking for HubSpot help? Start by getting to know our HubSpot specialist, Kristin Zinkl, by hearing more about her marketing background.

Unsure how to best utilize HubSpot for your business? See how Seventh Scout optimized the best HubSpot tools and the best of website development.

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Kristin Zinkl

Kristin Zinkl is Seventh Scout's resident HubSpot guru and helps clients achieve their marketing goals by optimizing this powerful tool. In her spare time she enjoys cooking from scratch, being outdoors and on the lake and creating various artistic projects.

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