An Austin Institution turns 25
Bringing the character of Hula Hut to their website
Popular Austin institution Hula Hut is known for serving up Tex-Mex food with a Polynesian twist. While this casual dining destination has been satisfying visitors and locals alike for 25 years, its online presence was falling short in offering a complete digital experience. Seventh Scout partnered with Bandolier Media to move the Hula Hut website “a step toward the customer,” focusing on making online ordering easier.
A popular Austin institution and destination for locals, Hula Hut has been serving up signature cocktails and Tex-Mex with a Polynesian twist for 25 years. In “restaurant years”, that’s forever! They had a very basic, one-page website that wasn’t aging well and didn’t offer a lot of value as an internet destination. In their words, they wanted their new website to be “a step toward the customer.” On the surface, that may not seem like a big deal. But the genuine sentiment behind that is huge. They wanted their new website to be competitive in the digital landscape on all fronts — visual appeal, usability, performance, search engine visibility, and an easier way to order their delicious food.
Positive Outcomes
The final product: A new-and-improved website optimized for mobile, tablet, and desktop that checks all the boxes:
- Quick to load
- SEO Optimized
- SEM Optimized
- Accessibility Optimized
- Responsive/Adaptive Design
- Online Ordering
- Deeper User Engagement
