Hula Hut

An Austin Institution turns 25

Bringing the character of Hula Hut to their website

Popular Austin institution Hula Hut is known for serving up Tex-Mex food with a Polynesian twist. While this casual dining destination has been satisfying visitors and locals alike for 25 years, its online presence was falling short in offering a complete digital experience. Seventh Scout partnered with Bandolier Media to move the Hula Hut website “a step toward the customer,” focusing on making online ordering easier.

A popular Austin institution and destination for locals, Hula Hut has been serving up signature cocktails and Tex-Mex with a Polynesian twist for 25 years. In “restaurant years”, that’s forever! They had a very basic, one-page website that wasn’t aging well and didn’t offer a lot of value as an internet destination. In their words, they wanted their new website to be “a step toward the customer.” On the surface, that may not seem like a big deal. But the genuine sentiment behind that is huge. They wanted their new website to be competitive in the digital landscape on all fronts — visual appeal, usability, performance, search engine visibility, and an easier way to order their delicious food.

Positive Outcomes

The final product: A new-and-improved website optimized for mobile, tablet, and desktop that checks all the boxes:

  • Quick to load
  • SEO Optimized
  • SEM Optimized
  • Accessibility Optimized
  • Responsive/Adaptive Design
  • Online Ordering
  • Deeper User Engagement