Crafting Digital Marketing Reports Your Clients Will Understand

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Welcome to the ultimate guide on mastering digital marketing reports! In today’s digital landscape, effective reporting is not just about showcasing your efforts; it’s about demonstrating impact and strengthening client relationships. Whether you’re a seasoned marketer or just starting out, understanding how to create comprehensive digital marketing reports is essential for driving business success. 

The Significance of Digital Marketing Reports

Regular reporting is the cornerstone of any successful digital marketing strategy. It provides transparency and accountability, allowing you to track progress, identify areas for improvement, and make data-driven decisions for future marketing objectives. At Seventh Scout, our clients receive monthly website and social media reports, as well as quarterly and annual reports.

Digital marketing reports play a crucial role in demonstrating the value of your efforts to clients. By presenting clear metrics and insights, you can build trust and credibility, ultimately strengthening your client relationships. But digital marketing reports are also a fantastic way to reflect on your own efforts. What marketing campaigns worked? Did that strategy exceed expectations or fall short? Where are there opportunities to pivot or improve? Digital marketing reports give you the ability to look internally on a micro and macro level.

Preparing Comprehensive Marketing Reports

Choosing Key Metrics

Selecting the right key performance indicators (KPIs) is essential for measuring the success of your campaigns. Aligning these metrics with your client’s goals ensures that your reports are relevant and impactful. Unsure what KPIs may be important? See what marketing metrics matter to us, which we frequently include in our digital marketing reports.

Data Accuracy and Consistency

Accurate data is the foundation of any effective report. Ensure that your data is reliable and consistent across different reporting periods to provide clients with a clear understanding of their performance. If there are inconsistencies in your data, acknowledge them up front with the reasoning for their existence. For example, those late to the switch from Universal Analytics to GA4 may have experienced data loss!

Visualizing Data

Data visualization is key to making your reports more digestible and engaging. Use charts, graphs, images, and other visual elements to convey complex information in a clear and compelling way. At Seventh Scout, we recently jumped on the “bento box” visual trend and started incorporating custom bento boxes at the beginning of our client-friendly reports that give a high-level view of key takeaways from that report.

Seventh Scout Marketing Report Bento Box

Crafting Client-Friendly Reports

Tailor your reports to your client’s knowledge and preferences, creating reports that your client can understand and share with those they may answer to! Avoid jargon and technical language and focus on presenting information in a way that is easy to understand and relevant to their business objectives.

Don’t clutter your presentation with words; structure your reports to tell a compelling narrative highlighting key insights and trends. Don’t focus on just the wins either, but also point out things that may not have worked or fell short of expectations. Provide actionable recommendations that clients can use to improve their marketing efforts and drive business growth.

person sharing a secret

Seventh Scout Secret: Link out to larger reports and summarize the key information in your report! If clients want to dive deeper, they can see the full report through the reporting platform (i.e. Google Analytics, SEMrush, Sprout Social, etc.)

Dive deeper into the practice of digital marketing reports with our collection of report-based tips and information. Each article is designed to further your understanding and enhance your reporting skills.

Marketing Metrics That Matter: See the essential digital marketing metrics we use for quarterly reports. Elevate your inbound marketing strategy with data-driven insights.

Get the 411 on GA4: Switch now to GA4 from Universal Analytics! Set up properties the right way and get the most from reports in our Google Analytics 4 tutorial.

A Guide to Marketing Annual Reviews: What should you know about 2022 when looking to plan for 2023? There are several types of B2B marketing annual review insights.

Looking to expand your marketing capabilities? See how Seventh Scout can become your digital marketing partner, simplifying your reporting process. Our expertise in creating comprehensive, client-friendly reports means you get to focus more on strategy and less on the complexities of data analysis. Learn more about our services and how we can tailor our solutions to meet your unique needs.

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Emily Stevens

Emily is Seventh Scout's social media and paid advertising manager. Emily is also proud to be a millennial, Austin-transplant, foodie, dog mom, libra, and a full-blown achiever. Who better to help brands amplify their voice!

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