Benefiting the National Breast Cancer Foundation (NBCF) with local crafts and craft beers.
Austin product photographer and founder of J-Squared Studios, Julien Fleury hosted the first Beers on Pink event in 2015. He was inspired by his mother Christine, who fought breast cancer from 2013-2016. Julien wanted to support his mother’s battle, raise awareness and fundraise for the national foundation seeking a cure for breast cancer. Julien was motivated to create an event more vibrant and personal than a typical fundraising mixer. Beers on Pink combines the unique craft beer culture with a gallery showing of Julien’s own photography, inspired by local breweries. It’s truly a fundraiser not to be missed!
The Challenge
The event concept and logistics were already taken care of when Seventh Scout got involved, so we focused on creative ways to promote Beers on Pink and increase awareness. We built the event’s first dedicated website and opened and managed social media channels to share details and updates about the annual event.
Positive Outcomes
A growing audience for an ongoing issue.
- The Beers on Pink benefit event continues to honor Julien’s mother years after she lost her battle with breast cancer in 2016.
- Event attendance has nearly tripled since it launched in 2015.
