We recently discussed the Value of Design for Business here on the Seventh Scout blog. In that post, we explored the role of design as a crucial and highly visible component of your company’s brand and reputation. Since design IS communication, today, we’re going to let you in on four pieces of communication advice that your graphic designer might be afraid to give you. The reason they might be afraid to tell you these things is that so often, business owners, marketing folks, and clients, in general, ask their designers to do the exact opposite of the four things we’re about to discuss.

What do Napoleon Bonaparte, a dandruff shampoo, and an Austrian-American psychologist have in common? And how on earth do they have anything to do with the value of design for business? That’s what we’re here to discuss today. But first, let’s talk about graphic design.  What is graphic design? There are many definitions floating around out there, but here’s one that I particularly like: 

Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. In other words, graphic design is communication design; It’s a way of conveying ideas through visuals and design. 

Do you engage with your audiences on social media? No, we don't mean posting to your social media feeds, we mean actually interacting on them! Now more than ever, people expect businesses to respond on social media and your social media platforms can become one of your greatest customer service tools! Additionally, community engagement allows your company to listen to and engage directly and transparently with your audiences, build personal, long-term relationships, and establish an authentic brand voice among many other benefits.

The world of social media is ever changing and can be overwhelming, but there is one aspect that stays rooted under it all and that is its purpose – connection. In fact, social media has become an integral part of all of our lives and as of 2020 there were 3.6 billion people using social media worldwide. So, as marketers or as a brand or company looking to market itself and its services or products, how can we use social media as a tool to interact with consumers and drive business decisions? Welcome to Community Engagement 101.

Workshops. Trainings. Networking.

As physical distancing continues across the nation and the world, what shifts have you and your team to continue your thought leadership and team training in our increasingly virtual world.

Inbound marketing is a extremely popular and useful for marketers, but did you know that sales teams benefit from inbound marketing, as well? Imagine attracting your ideal prospects with such regularity that your sales team need only pick up the phone and take the call? 

The second in our webinar series on "Digital Marketing During Coronavirus," our panel of Scouts hosted a free and interactive webinar on Search Engine Marketing (SEO), an important digital marketing tool, especially while the large majority of your customer, prospects, and everyone else are staying home during coronavirus.

If you are just beginning the shift to digital marketing, our panel shares tips and best practices on creating and implementing your SEO Strategy. For those who are already leveraging SEO to grow your business, our panel shares information about adapting your 2020 strategy during Coronavirus (COVID-19).

Below is a recording of this webinar where we cover:

  • How Search Engines Work - crawl, index, rank
  • Make A Plan to Get Started with SEO - start searching, conduct an SEO Audit, run competitor analysis, build your team
  • Keywords / Phrases - keywords are clues, find the most unique and targeted keywords for your customers
  • Page Structure - Importance of title tags and heading tags (H1 tag specifically)
  • Connection with Content - Good SEO is connected to all of your content, not just keywords
  • Stay Committed to the Long Term - Plan for the path out of any current crisis as SEO is a long term strategy.
  • Find Your Authentic Voice - Create content to connect as search engines look for "beneficial purpose" through YMYL and EAT.

 

According to Forbes.com, "In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead."

There is one unifying behavior emerging from the Coronavirus (COVID-19) pandemic and that is each of us overwhelmingly believe that we will use social media more as we remain confined at home. Every single social media channel shows a predicted increase in usage.Statistic: Share of social media users in the United States who believe they will use select social media more if confined at home due to the coronavirus as of March 2020 | Statista
Find more statistics at Statista

This is significant because prior to the pandemic, in the first quarter of 2020, social media usage was relatively flat at 20% of total mobile app usage, according to Nielson. But in mid-March, as "stay home" orders were issued in multiple areas, social media app usage has now increased to 25%. 

Now that your prospects, clients, peers, coworkers are all now deepening their usage of social media when they previously had told you they were abandoning the platforms, what are you doing to adapt?